Ishii, Numazaki, & Tado’oka (2019) showed that pink clothing led to feminine self-perception. The present study investigated the effects of pink clothing in a group situation on gender-related self-perception. We experimented with pre- and post-planning. For the purpose of measuring baseline scores, in the pre-experiment, Japanese male and female participants (pre: n=39) did not receive the manipulation, and completed a gender stereotype paper-pencil version IAT, a gender-related self-rating scale. In the post-experiment, participants (post: n=41) wore either a pink or navy arm sleeve then completed the same tasks which they did in the pre-experiment. Results showed that male participants in the pink condition implicitly associated self-concepts with feminine traits than those in the navy condition. The results contribute to extending the applicability of the findings on the effect of pink clothing on self-perception.
集団状況におけるピンクの着衣が自己認知に及ぼす影響
