Makeup is an important dress for women, and is an important form of self-expression. The present study examined the effects of pink and blue makeup on self-cognition and gender-related choice among female college students. We hypothesized that female participants would perceive themselves more feminine and choose feminine things when they applied pink makeup than when they applied blue makeup. In the experiment, Japanese female college students were applied pink or blue makeup. Then participants completed a gender-related self-rating scale, and then chose which one they wanted feminine things or masculine things. Results showed that among participant in blue condition, frequency to makeup in everyday life predicted the gender related choice: the more frequently they do makeup, the more they chose feminine things. We discussed the role of makeup color on the feeling and gender-related self-cognition for women.
ピンク/青の化粧がジェンダー的な自己認知と選択に及ぼす効果
